services:
services:
Brand Identity Design, Brand Messaging & Tone of Voice, UX & UI Design, Website Development, Photography
Brand Identity Design, Brand Messaging & Tone of Voice, UX & UI Design, Website Development, Photography
about:
about:
With its Hebrew origin, the name Yafe holds the profound meaning of "beautiful." YAFE is all about stitching beauty into the lives of women trapped in poverty and slavery. Yafe is a social business initiative with the purpose of bringing positive change to the lives of women in Kolkata, India. They provide alternative employment for women who have been stripped of their dignity due to exploitation and poverty, enabling them to embark on a new journey filled with hope and freedom.
With its Hebrew origin, the name Yafe holds the profound meaning of "beautiful." YAFE is all about stitching beauty into the lives of women trapped in poverty and slavery. Yafe is a social business initiative with the purpose of bringing positive change to the lives of women in Kolkata, India. They provide alternative employment for women who have been stripped of their dignity due to exploitation and poverty, enabling them to embark on a new journey filled with hope and freedom.
strapline:
strapline:
Stitching _ _ _ beautiful
Stitching _ _ _ beautiful
year:
year:
2023
2023
location:
location:
Calcutta, India
Calcutta, India
thinking:
thinking:
Yafe is a brand rooted in restoration, carrying the meaning of “beautiful” into lives shaped by hardship. The identity reflects this transformation, simple, strong, and intentional, creating space for dignity, craftsmanship, and story. At its heart is the idea of stitching beauty, where each piece represents care, skill, and the quiet rebuilding of lives. The wordmark feels open and human, with soft, flowing forms that echo stitching, connection, and continuity. It hints at the hands behind the work and the journey from brokenness to beauty. This is a brand that gently restores, inviting people into a story of hope, freedom, and lasting change.
Yafe is a brand rooted in restoration, carrying the meaning of “beautiful” into lives shaped by hardship. The identity reflects this transformation, simple, strong, and intentional, creating space for dignity, craftsmanship, and story. At its heart is the idea of stitching beauty, where each piece represents care, skill, and the quiet rebuilding of lives. The wordmark feels open and human, with soft, flowing forms that echo stitching, connection, and continuity. It hints at the hands behind the work and the journey from brokenness to beauty. This is a brand that gently restores, inviting people into a story of hope, freedom, and lasting change.
“
It would have not been possible for Yafe House to move forward in the way it has without Vines help. I was often concerned that Yafe House had a weakness in reaching out to potential customers, but this will improve with the help of the Vine Design Trust. I am now more hopeful of being a bridge for the most vulnerable so these precious women can experience goodness and freedom in a tangible way.
Jen
Director, YAFE House
“
It would have not been possible for Yafe House to move forward in the way it has without Vines help. I was often concerned that Yafe House had a weakness in reaching out to potential customers, but this will improve with the help of the Vine Design Trust. I am now more hopeful of being a bridge for the most vulnerable so these precious women can experience goodness and freedom in a tangible way.
Jen
Director, YAFE House
“
It would have not been possible for Yafe House to move forward in the way it has without Vines help. I was often concerned that Yafe House had a weakness in reaching out to potential customers, but this will improve with the help of the Vine Design Trust. I am now more hopeful of being a bridge for the most vulnerable so these precious women can experience goodness and freedom in a tangible way.
Jen
Director, YAFE House
