Greenstone Doors

www.greenstonedoors.co.nz

www.greenstonedoors.co.nz

services:

services:

Brand Identity Design, UX & UI Design, Website Development, Creative Direction, Photography, Film

Brand Identity Design, UX & UI Design, Website Development, Creative Direction, Photography, Film

about:

about:

Greenstone Doors is a Charitable Trust dedicated to supporting pregnant women and their families. Their purpose is to support women and their whānau through pregnancy and into a future with hope. For many, the confirmation of a pregnancy brings unexpected and sometimes difficult changes for a family. Greenstone Doors is there to help, connecting whānau to a world of unconditional support.

Greenstone Doors is a Charitable Trust dedicated to supporting pregnant women and their families. Their purpose is to support women and their whānau through pregnancy and into a future with hope. For many, the confirmation of a pregnancy brings unexpected and sometimes difficult changes for a family. Greenstone Doors is there to help, connecting whānau to a world of unconditional support.

strapline:

strapline:

A safe place to talk

A safe place to talk

year:

year:

2024

2024

location:

location:

New Zelanad

New Zelanad

thinking:

thinking:

The Greenstone Doors brand is built around care, dignity, and quiet strength, expressed through a symbol that is both a door and a pathway. Formed in greenstone, it speaks of protection, journey, and enduring value, a way forward that feels safe, grounded, and full of hope. It reflects a space where women and their whānau are welcomed, supported, and never alone. Our approach has been to honour that meaning in every part of the brand, shaping something that feels deeply human and reassuring. It is not just a visual identity, it is an invitation, a gentle opening toward support, connection, and a future held with care.

The Greenstone Doors brand is built around care, dignity, and quiet strength, expressed through a symbol that is both a door and a pathway. Formed in greenstone, it speaks of protection, journey, and enduring value, a way forward that feels safe, grounded, and full of hope. It reflects a space where women and their whānau are welcomed, supported, and never alone. Our approach has been to honour that meaning in every part of the brand, shaping something that feels deeply human and reassuring. It is not just a visual identity, it is an invitation, a gentle opening toward support, connection, and a future held with care.

Greenstone Doors logo construction diagram — the white arch logomark and ‘Greenstone Doors / A Safe Place to Talk’ wordmark over a fine grey alignment grid on a light background.

“

Working with Vine Design has been a rich experience and already we have benefitted from their generosity in spirit. From their humble willingness to understand our grass roots organisation, to their professionalism and care. We are so grateful and proud to now use our modern new branding and fresh new website. Thank you Vine Design!

Black-and-white portrait of a smiling short-haired woman in a cardigan and scarf against a plain background — a Greenstone Doors testimonial portrait.
Wendy Hill

Founder/Trustee, greenstone doors

“

Working with Vine Design has been a rich experience and already we have benefitted from their generosity in spirit. From their humble willingness to understand our grass roots organisation, to their professionalism and care. We are so grateful and proud to now use our modern new branding and fresh new website. Thank you Vine Design!

Black-and-white portrait of a smiling short-haired woman in a cardigan and scarf against a plain background — a Greenstone Doors testimonial portrait.
Wendy Hill

Founder/Trustee, greenstone doors

“

Working with Vine Design has been a rich experience and already we have benefitted from their generosity in spirit. From their humble willingness to understand our grass roots organisation, to their professionalism and care. We are so grateful and proud to now use our modern new branding and fresh new website. Thank you Vine Design!

Black-and-white portrait of a smiling short-haired woman in a cardigan and scarf against a plain background — a Greenstone Doors testimonial portrait.
Wendy Hill

Founder/Trustee, greenstone doors

Black-and-white photo of two women — one younger, one older — embracing cheek to cheek and smiling warmly in a playroom.
Black-and-white close-up of a young child resting their face on their hands, one large eye looking at the camera.
Black-and-white close-up of a young child resting their face on their hands, one large eye looking at the camera.
White Greenstone Doors logo — the arch logomark beside the stacked ‘Greenstone Doors’ wordmark — centred on a deep green background.
Black-and-white photo of a young child in a knitted cardigan sitting at the top of a small plastic slide in a wood-panelled community hall.
A key carved from green pounamu (greenstone) with a marbled finish, photographed from above on a plain white background — the Greenstone Doors brand motif.
Greenstone Doors mobile navigation menu — large green underlined links for About, News & Events, Our services, Support us and Contact us on white, with the logo and a close ‘X’.
Black-and-white photo of a smiling elderly woman in a coat and scarf holding a handmade knitted teddy bear and a shopping bag, against a plain wall.
Green-tinted black-and-white photo of a laughing young woman in a NASA varsity jacket, overlaid with the white text ‘a safe place to talk’.
Three iPhones arranged on white plinths showing the Greenstone Doors mobile site — a green navigation menu, the ‘Our Services’ page, and a green ‘Support us’ panel.
Greenstone Doors arch logomark filled with a green-and-white marble (pounamu) texture, centred on a pale grey background.
Overhead view of the full Greenstone Doors rebrand guideline document — a grid of pages covering the cover, logo lockups, colour palette, ‘a safe place to talk’ slogan, photography, mockups and a closing ‘Thank you’ page.
Studio portrait of a woman in a black beanie and forest-green hoodie printed with the Greenstone Doors marble-textured arch logomark, hands in her pocket against a grey background.
Animated solid forest-green Greenstone Doors brand background panel.
Animated Greenstone Doors arch logomark — a white rounded ‘n’ door symbol — on a deep green background.
Animated Greenstone Doors arch logomark — a white rounded ‘n’ door symbol — on a deep green background.
Full-bleed black-and-white photo of a grey-haired woman and a younger woman embracing and smiling, with the green Greenstone Doors navigation and ‘a safe place to talk.’ headline overlaid.
Black-and-white photo of a laughing young girl with plaited pigtails in a fruit-print smock inside a community hall.
Two iPhones on a plinth showing the Greenstone Doors mobile site — one with the ‘a safe place to talk’ hero photo of two women hugging, the other a green ‘Support us’ panel with two children.
Green-tinted black-and-white close-up of a young child resting their chin on their hands, overlaid with the white text ‘a safe place to talk’.
Green-tinted black-and-white close-up of a young child resting their chin on their hands, overlaid with the white text ‘a safe place to talk’.
Four black-and-white documentary photos in a grid — children’s shoes and a toy fox on a table, a kitchen with a microwave, a smiling girl in a fruit-print smock, and a wall of te reo Māori family-word flashcards.
Greenstone Doors ‘Our Services’ page hero — a green-tinted black-and-white photo of a bearded man in a cap among a group of men, with the bold ‘Our Services at Greenstone Doors’ heading.
Black-and-white photo of a smiling woman in a NASA varsity jacket standing beside a sofa against a plain wall with a framed picture.
Three green-tinted black-and-white navigation panels from the Greenstone Doors site labelled ‘Support us’ (two children with a kettle), ‘About’ (a laughing girl) and ‘Our Services’ (a rack of donated clothing).
Three green-tinted black-and-white navigation panels from the Greenstone Doors site labelled ‘Support us’ (two children with a kettle), ‘About’ (a laughing girl) and ‘Our Services’ (a rack of donated clothing).
White line-art Greenstone Doors logomark — an abstract looping squiggle forming a ‘g’ — centred on a deep green background.
iPhone leaning against a dark rock, showing a Greenstone Doors page with a visitor’s testimonial quote above a black-and-white photo of a woman holding a laughing little girl.
MacBook Pro showing the Greenstone Doors homepage — a black-and-white photo of a grey-haired woman and a younger woman embracing, overlaid with the green headline ‘a safe place to talk.’ and an ‘About Greenstone Doors’ button.

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Yafe

2023

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White Yafe wordmark logo with its distinctive Y-shaped stem, centred on a teal background.

Yafe

2023

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A row of single-stem flowers — daisies, delphinium, lisianthus, a yellow craspedia, daffodil and thistle — in assorted clear glass vases and bottles on a white tablecloth, overlaid with the white ‘stitching___beautiful’ wordmark.

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Waikato Taranaki Anglicans

2023

Person holding a large red Waikato Taranaki Anglicans poster with bold white stacked type ‘GROWING DISCIPLES — Whakaahua Hapori / Deep Sustainable & Enduring’ and the brand logo, against a white wall.
Person holding a large red Waikato Taranaki Anglicans poster with bold white stacked type ‘GROWING DISCIPLES — Whakaahua Hapori / Deep Sustainable & Enduring’ and the brand logo, against a white wall.

Waikato Taranaki Anglicans

2023 — 2026

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Waikato Taranaki Anglicans

2023

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Low-angle photo of a modern timber-clad church or community building facade, its tall angular windows fitted with grey panels cut with repeating Māori star (pātiki) patterns, against a cloudy sky.

Waikato Taranaki Anglicans

2023

Low-angle photo of a modern timber-clad church or community building facade, its tall angular windows fitted with grey panels cut with repeating Māori star (pātiki) patterns, against a cloudy sky.
Animated Waikato Taranaki Anglicans logo in bright orange-red — the mountain, koru wave and stacked wordmark — on a deep green background.
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Waikato Taranaki Anglicans

2023

Portrait of a young woman with hair tied back wearing a teal-and-pink floral block-print dress and a gold pendant, standing by a white wall and garden, overlaid with ‘stitching___beautiful’.

Yafe

2023

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Previous

Next

White Yafe ‘Y’ stem logomark — an abstract sprouting plant symbol — centred on a deep navy background.

Yafe

2023

White Yafe wordmark logo with its distinctive Y-shaped stem, centred on a teal background.
A row of single-stem flowers — daisies, delphinium, lisianthus, a yellow craspedia, daffodil and thistle — in assorted clear glass vases and bottles on a white tablecloth, overlaid with the white ‘stitching___beautiful’ wordmark.
The Yafe ‘stitching___beautiful’ wordmark in teal serif type over a loose white thread-like line scribble on a dusty pink background.
Person holding a large red Waikato Taranaki Anglicans poster with bold white stacked type ‘GROWING DISCIPLES — Whakaahua Hapori / Deep Sustainable & Enduring’ and the brand logo, against a white wall.
MacBook Pro showing the Waikato Taranaki Anglicans homepage — a teal panel with the bold ‘GRATEFUL HEARTS SERVANT HANDS’ headline and intro text beside a green ‘Welcome! We’re glad you’re here. Nau mai haere mai’ panel and a photo of a smiling woman priest.
Low-angle photo of a modern timber-clad church or community building facade, its tall angular windows fitted with grey panels cut with repeating Māori star (pātiki) patterns, against a cloudy sky.
Animated Waikato Taranaki Anglicans logo in bright orange-red — the mountain, koru wave and stacked wordmark — on a deep green background.
Portrait of a young woman with hair tied back wearing a teal-and-pink floral block-print dress and a gold pendant, standing by a white wall and garden, overlaid with ‘stitching___beautiful’.