NZCMS — New Zealand Church Missionary Society

www.nzcms.org.nz

www.nzcms.org.nz

services:

services:

Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film

Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film

about:

about:

NZCMS is New Zealand’s oldest mission agency, with roots going back to the work of Samuel Marsden in the early 19th century. It is centred in a rich heritage, shaped by a long history of cross-cultural mission and partnership. Today, NZCMS continues to serve around the world, sending and supporting people to share the message of Jesus through community, justice, and faith in action.

NZCMS is New Zealand’s oldest mission agency, with roots going back to the work of Samuel Marsden in the early 19th century. It is centred in a rich heritage, shaped by a long history of cross-cultural mission and partnership. Today, NZCMS continues to serve around the world, sending and supporting people to share the message of Jesus through community, justice, and faith in action.

strapline:

strapline:

Everyone—Sent

Everyone—Sent

year:

year:

2021

2021

location:

location:

New Zealand

New Zealand

thinking:

thinking:

The NZCMS brand is built around a simple but powerful truth, everyone is sent. Rooted in John 20:21, “As the Father has sent me, I am sending you”, the identity captures the call at the heart of the Gospel, that mission is not for a few, but for all. It speaks with clarity and confidence, grounded in heritage, where love and respect for Aotearoa’s bicultural identity are to the fore, while a modern voice communicates plainly into the present. The visual identity draws its authority from cultural ground. The logotype is formed through angular, interwoven shapes inspired by tukutuku, expressing meaning, structure, and whakapapa, with the cross seamlessly stitched into one of the forms, grounding the grace and truth of all expression. Alongside this, the icon takes shape as a twin triangle structure, honouring a bicultural space, its two elements angled forward to convey movement while gesturing to both past and future. This same form functions as a compass, pointing outward and guiding direction.

The NZCMS brand is built around a simple but powerful truth, everyone is sent. Rooted in John 20:21, “As the Father has sent me, I am sending you”, the identity captures the call at the heart of the Gospel, that mission is not for a few, but for all. It speaks with clarity and confidence, grounded in heritage, where love and respect for Aotearoa’s bicultural identity are to the fore, while a modern voice communicates plainly into the present. The visual identity draws its authority from cultural ground. The logotype is formed through angular, interwoven shapes inspired by tukutuku, expressing meaning, structure, and whakapapa, with the cross seamlessly stitched into one of the forms, grounding the grace and truth of all expression. Alongside this, the icon takes shape as a twin triangle structure, honouring a bicultural space, its two elements angled forward to convey movement while gesturing to both past and future. This same form functions as a compass, pointing outward and guiding direction.

NZCMS logo construction diagram — three faint white stages of the geometric ‘NZCMS’ monogram built over a fine grey triangular alignment grid on a light background.

“

The new brand has very much ‘landed’ with our staff team and board. It has given us a new energy and excitement for our work and the mission of our organisation. The brand gives us a platform for our communications in years to come. I would highly recommend Matt, and the Vine Design Trust, to any organisation looking to develop or refresh their branding.

Portrait of a smiling woman with long brown hair wearing a dark green polka-dot top against a plain white background — an NZCMS testimonial portrait.
Rosie Fyfe

National Director, NZCMS

“

The new brand has very much ‘landed’ with our staff team and board. It has given us a new energy and excitement for our work and the mission of our organisation. The brand gives us a platform for our communications in years to come. I would highly recommend Matt, and the Vine Design Trust, to any organisation looking to develop or refresh their branding.

Portrait of a smiling woman with long brown hair wearing a dark green polka-dot top against a plain white background — an NZCMS testimonial portrait.
Rosie Fyfe

National Director, NZCMS

“

The new brand has very much ‘landed’ with our staff team and board. It has given us a new energy and excitement for our work and the mission of our organisation. The brand gives us a platform for our communications in years to come. I would highly recommend Matt, and the Vine Design Trust, to any organisation looking to develop or refresh their branding.

Portrait of a smiling woman with long brown hair wearing a dark green polka-dot top against a plain white background — an NZCMS testimonial portrait.
Rosie Fyfe

National Director, NZCMS

Smiling Māori woman priest in a black clergy shirt and white collar, wearing a carved pendant and feather earrings, seated in front of a carved wharenui altar with candles.
White NZCMS logotype — the bold geometric ‘NZCMS’ wordmark with a small accent — centred on a red-orange background.
White NZCMS logotype — the bold geometric ‘NZCMS’ wordmark with a small accent — centred on a red-orange background.
Black-and-white photo of a person in a fleece jacket reaching out with open, cupped hands, overlaid with the white ‘everyone — sent’ tagline.
Black NZCMS stacked monogram — the ‘NZ’ over ‘CMS’ geometric mark — centred on a warm tan background.
NZCMS scripture graphic — the bold red headline ‘As the Father has sent me, I’m sending you.’ above a red underline and ‘JOHN 20.21’, on a light grey background with a faint logo watermark.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.
Close-up of an NZCMS linocut artwork showing several intertwined songbirds with open beaks and outstretched wings against a pale grey background.
Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.
Four-image NZCMS mood grid — a faint red ‘You can’ over fabric, a fallen orange traffic cone on a road line, an airport runway stretching to the horizon, and a graffiti arrow with ‘609’ tagged over it.
NZCMS scripture graphic — the bold red headline ‘As the Father has sent me, I’m sending you.’ above a red underline and the caption ‘JOHN 20.21’ on a white background.
NZCMS tagline lockups in different sizes and colours on a light grey background — black, tan and red versions of ‘ka tonoa — te katoa’ and ‘everyone — sent’ with the brand’s connecting bar device.
Black-and-white NZCMS linocut artwork of two songbirds — one swooping with a large fanned wing, the other below with wings spread — on a pale grey background.
Black-and-white NZCMS linocut artwork of two songbirds — one swooping with a large fanned wing, the other below with wings spread — on a pale grey background.
Cropped NZCMS brand graphic — white ‘As the’ type partly overlaid by fine black diagonal grid lines on a red-orange background, with a white bar and ‘JOHN 20.21’ caption.
Detailed black-and-white linocut illustration of a single songbird diving downward with wings and tail fanned wide, beak open, on a pale grey background.
Open MacBook on a white plinth showing the NZCMS site with a tan background and the te reo Māori scripture ‘Kia tau te rangimarie ki a koutou: i tonoa mai ahau e te Matua, ka pera ano taku tono i a koutou’ (John 20:21).
MacBook Pro showing the NZCMS homepage — a grey hero with intertwined linocut birds, the white navigation (About, Our People, News & Events, Resources, Get Involved, Contact) and the centred ‘everyone — sent’ tagline.
MacBook Pro showing the NZCMS homepage — a grey hero with intertwined linocut birds, the white navigation (About, Our People, News & Events, Resources, Get Involved, Contact) and the centred ‘everyone — sent’ tagline.
Man in a black crew-neck T-shirt printed with the silver-and-red NZCMS logo across the chest, shown from the shoulders to the waist against a grey background.
Two iPhones on a white ledge showing the NZCMS mobile site — a grey screen with a linocut heron and the ‘everyone — sent’ tagline, and a red screen with a linocut bird’s wing.
Black NZCMS logotype — the bold geometric ‘NZCMS’ wordmark with a small angled accent — centred on a light grey background.
Close-up of an elderly Indian man in an orange robe twirling his long grey handlebar moustache with weathered fingers, looking down.
Close-up of an elderly Indian man in an orange robe twirling his long grey handlebar moustache with weathered fingers, looking down.
Person holding a large white ‘A Moment to Help’ poster with bold serif type, a row of documentary photo collages, a ‘MIND YOUR STEP’ sign, ‘MOMENTS’ and the gold NZCMS monogram.
MacBook resting on a white plinth showing the NZCMS ‘Moments’ site — a dark grey screen with the white-and-gold serif headline ‘What a Moment’ and the navigation bar across the top.
Overhead view of the full NZCMS ‘Moments’ apprenticeship brand document — a grid of pages covering the cover, the ‘Moments’ wordmark, colour palette, documentary photos, serif ‘What a Moment / That was the moment’ scripture lockups, posters and a black ‘Thank you’ page with the Vine logo.

Previous

Previous

Previous

Next

Next

Next

Open FBA ‘Impact Report 2022’ contents spread — a numbered table of contents (Mission, Vision, Research, Awareness, Training, etc.) with a large faint ‘impact—report—2022’ watermark, a survivor quote by Belika of The Loyal Workshop, and the FBA logo.

Freedom Business Alliance

2021

Open FBA ‘Impact Report 2022’ contents spread — a numbered table of contents (Mission, Vision, Research, Awareness, Training, etc.) with a large faint ‘impact—report—2022’ watermark, a survivor quote by Belika of The Loyal Workshop, and the FBA logo.
Open FBA impact report spread headed ‘looking — forward: what does the future look like if we build it together’, mixing survivor quotes with small documentary photos of artisans and a silhouetted man in a white tee.

Freedom Business Alliance

2021

Open FBA impact report spread headed ‘looking — forward: what does the future look like if we build it together’, mixing survivor quotes with small documentary photos of artisans and a silhouetted man in a white tee.
Watercolour-and-ink illustration of a young Black man emerging from a black-and-white barcode, his shoulders dissolving into flowing blue foliage, leaves and white birds in flight.

Freedom Business Alliance

2021

Watercolour-and-ink illustration of a young Black man emerging from a black-and-white barcode, his shoulders dissolving into flowing blue foliage, leaves and white birds in flight.
Freedom Business Alliance ‘Impact Report 2022’ landscape cover — the FBA logo top-left over a faint line-wave texture, with a photo of a young woman in a white sweater and tan corduroys resting her chin on her hand at the right.
Bright green-walled sewing workshop in India with several women in colourful saris working at blue Jack sewing machines, overlaid with the white ‘stitching___beautiful’ wordmark.

Yafe

2021

Bright green-walled sewing workshop in India with several women in colourful saris working at blue Jack sewing machines, overlaid with the white ‘stitching___beautiful’ wordmark.
Bright green-walled sewing workshop in India with several women in colourful saris working at blue Jack sewing machines, overlaid with the white ‘stitching___beautiful’ wordmark.

Yafe

2023

White Yafe ‘Y’ stem logomark — an abstract sprouting plant symbol — centred on a deep navy background.

Yafe

2021

White Yafe ‘Y’ stem logomark — an abstract sprouting plant symbol — centred on a deep navy background.
Silhouette of a child doing a backflip into calm water at sunset, droplets spraying, overlaid with the white ‘stitching___beautiful’ wordmark.

Yafe

2021

Silhouette of a child doing a backflip into calm water at sunset, droplets spraying, overlaid with the white ‘stitching___beautiful’ wordmark.
Overhead view of the full Yafe brand identity document — a grid of slides covering the cover, logo, colour palette, ‘stitching___beautiful’ tagline, typography, photography, product mockups and a dark ‘Thank you’ page.
Overhead view of the full Yafe brand identity document — a grid of slides covering the cover, logo, colour palette, ‘stitching___beautiful’ tagline, typography, photography, product mockups and a dark ‘Thank you’ page.

Yafe

2021

Open Freedom Business Alliance landscape report on a grey surface — the right page reads ‘Scale the Freedom Business Movement.’ with hands stretching a yellow tape measure across it, and a survivor testimonial; the left page shows the 2022 report contents.

Freedom Business Alliance

2021

Open Freedom Business Alliance landscape report on a grey surface — the right page reads ‘Scale the Freedom Business Movement.’ with hands stretching a yellow tape measure across it, and a survivor testimonial; the left page shows the 2022 report contents.

Previous

Next

Open FBA ‘Impact Report 2022’ contents spread — a numbered table of contents (Mission, Vision, Research, Awareness, Training, etc.) with a large faint ‘impact—report—2022’ watermark, a survivor quote by Belika of The Loyal Workshop, and the FBA logo.

Freedom Business Alliance

2021

Open FBA impact report spread headed ‘looking — forward: what does the future look like if we build it together’, mixing survivor quotes with small documentary photos of artisans and a silhouetted man in a white tee.
Watercolour-and-ink illustration of a young Black man emerging from a black-and-white barcode, his shoulders dissolving into flowing blue foliage, leaves and white birds in flight.
Freedom Business Alliance ‘Impact Report 2022’ landscape cover — the FBA logo top-left over a faint line-wave texture, with a photo of a young woman in a white sweater and tan corduroys resting her chin on her hand at the right.
Bright green-walled sewing workshop in India with several women in colourful saris working at blue Jack sewing machines, overlaid with the white ‘stitching___beautiful’ wordmark.
White Yafe ‘Y’ stem logomark — an abstract sprouting plant symbol — centred on a deep navy background.
Silhouette of a child doing a backflip into calm water at sunset, droplets spraying, overlaid with the white ‘stitching___beautiful’ wordmark.
Overhead view of the full Yafe brand identity document — a grid of slides covering the cover, logo, colour palette, ‘stitching___beautiful’ tagline, typography, photography, product mockups and a dark ‘Thank you’ page.
Open Freedom Business Alliance landscape report on a grey surface — the right page reads ‘Scale the Freedom Business Movement.’ with hands stretching a yellow tape measure across it, and a survivor testimonial; the left page shows the 2022 report contents.