Freedom Business Alliance

services:

services:

Magazine design, Creative Direction, Art Direction & Illustration, Photography & Film

Magazine design, Creative Direction, Art Direction & Illustration, Photography & Film

about:

about:

In a world where human trafficking and exploitation devastate lives, Freedom Business Alliance (FBA) is forging a different path—one of dignity and opportunity. Tasked with capturing their work around the world, we embarked on a journey across Nepal, India, Indonesia, and Bangladesh, crafting a short film that brings the impact of their network to life. From the heartbeat of bustling workshops to the quiet resilience of those rebuilding their futures, this project wasn’t just about storytelling—it was about illuminating a powerful solution. Because to fight exploitation, we must go beyond rescue—we must transform economies. Freedom Business is that strategy.

In a world where human trafficking and exploitation devastate lives, Freedom Business Alliance (FBA) is forging a different path—one of dignity and opportunity. Tasked with capturing their work around the world, we embarked on a journey across Nepal, India, Indonesia, and Bangladesh, crafting a short film that brings the impact of their network to life. From the heartbeat of bustling workshops to the quiet resilience of those rebuilding their futures, this project wasn’t just about storytelling—it was about illuminating a powerful solution. Because to fight exploitation, we must go beyond rescue—we must transform economies. Freedom Business is that strategy.

year:

year:

2021

2021

location:

location:

Thailand, Indonesia, Nepal, India

Thailand, Indonesia, Nepal, India

thinking:

thinking:

Freedom Business Alliance carries a strong and established identity, so the approach was to evolve rather than redefine, retaining its core equity while introducing a more contemporary and refined expression. The design centres on simplicity, clarity, and confident restraint. Considered typography and generous white space create a sense of professionalism, maturity, and authority, positioning FBA as a leading voice in trafficking alleviation and freedom business, the place organisations turn to for trusted insight and expertise. This clarity extends into the storytelling. Through a short film captured across Nepal, India, Indonesia, and Bangladesh, the focus was on the lived reality of the work, from the energy of production spaces to the quiet strength of those rebuilding their lives. More than awareness, FBA represents a practical response to exploitation, one that moves beyond intervention and towards long term economic transformation. The brand reflects this, creating space for that impact to be clearly seen and understood.

Freedom Business Alliance carries a strong and established identity, so the approach was to evolve rather than redefine, retaining its core equity while introducing a more contemporary and refined expression. The design centres on simplicity, clarity, and confident restraint. Considered typography and generous white space create a sense of professionalism, maturity, and authority, positioning FBA as a leading voice in trafficking alleviation and freedom business, the place organisations turn to for trusted insight and expertise. This clarity extends into the storytelling. Through a short film captured across Nepal, India, Indonesia, and Bangladesh, the focus was on the lived reality of the work, from the energy of production spaces to the quiet strength of those rebuilding their lives. More than awareness, FBA represents a practical response to exploitation, one that moves beyond intervention and towards long term economic transformation. The brand reflects this, creating space for that impact to be clearly seen and understood.

Pale grey continuous-line illustration of overlapping abstract faces — eyes, noses and lips drawn in a single flowing line — used as a faint Freedom Business Alliance background pattern.

“

The team at Vine are absolute design geniuses. More than that, they are just genuinely good humans who are a pleasure to work with! We are beyond thrilled with the incredible work they have done for FBA, including a powerful short film that we believe will amplify our message and, most importantly, help create more safe and stable work opportunities for survivors of human trafficking and those at risk.

Candid photo of a laughing woman with long grey hair in a patterned teal-and-white top, with a soft green light flare — a Freedom Business Alliance testimonial portrait.
Karen Schmid

Executive Director, freedom business alliance

“

The team at Vine are absolute design geniuses. More than that, they are just genuinely good humans who are a pleasure to work with! We are beyond thrilled with the incredible work they have done for FBA, including a powerful short film that we believe will amplify our message and, most importantly, help create more safe and stable work opportunities for survivors of human trafficking and those at risk.

Candid photo of a laughing woman with long grey hair in a patterned teal-and-white top, with a soft green light flare — a Freedom Business Alliance testimonial portrait.
Karen Schmid

Executive Director, freedom business alliance

“

The team at Vine are absolute design geniuses. More than that, they are just genuinely good humans who are a pleasure to work with! We are beyond thrilled with the incredible work they have done for FBA, including a powerful short film that we believe will amplify our message and, most importantly, help create more safe and stable work opportunities for survivors of human trafficking and those at risk.

Candid photo of a laughing woman with long grey hair in a patterned teal-and-white top, with a soft green light flare — a Freedom Business Alliance testimonial portrait.
Karen Schmid

Executive Director, freedom business alliance

Animated aerial night view looking straight down on a busy market street glowing pink-red, with crowds of people and lit stalls between dark rooftops.
Open FBA ‘Impact Report 2022’ contents spread — a numbered table of contents (Mission, Vision, Research, Awareness, Training, etc.) with a large faint ‘impact—report—2022’ watermark, a survivor quote by Belika of The Loyal Workshop, and the FBA logo.
Open FBA ‘Impact Report 2022’ contents spread — a numbered table of contents (Mission, Vision, Research, Awareness, Training, etc.) with a large faint ‘impact—report—2022’ watermark, a survivor quote by Belika of The Loyal Workshop, and the FBA logo.
Open FBA impact report spread headed ‘looking — forward: what does the future look like if we build it together’, mixing survivor quotes with small documentary photos of artisans and a silhouetted man in a white tee.
Watercolour-and-ink illustration of a young Black man emerging from a black-and-white barcode, his shoulders dissolving into flowing blue foliage, leaves and white birds in flight.
Freedom Business Alliance ‘Impact Report 2022’ landscape cover — the FBA logo top-left over a faint line-wave texture, with a photo of a young woman in a white sweater and tan corduroys resting her chin on her hand at the right.
Open FBA impact report spread headed ‘looking — back at a glance’ in serif type, with a photo of a woman in a beanie adjusting a round mirror, a NightLight artisan quote, and small line-art and globe collage elements.
Long-haired blonde woman in a long black shirtdress and studded boots sitting on a plywood window bench against a white wall, a tan leather crossbody bag on her lap, beside a café table with a potted plant.
Illustration of four small figures pulling a rope to peel open a giant black-and-white barcode, releasing soft blue foliage and white birds taking flight on the right.
Freedom Business Alliance ‘Code of Excellence’ (Version 2.0) booklet cover — an extreme close-up of two women’s faces side by side, one with a blue eye and one with a brown eye, with the serif ‘Freedom — Business’ title and FBA logo.
Open Freedom Business Alliance landscape report on a grey surface — the right page reads ‘Scale the Freedom Business Movement.’ with hands stretching a yellow tape measure across it, and a survivor testimonial; the left page shows the 2022 report contents.
‘FREEDOM BUSINESS’ magazine (Issue №2) standing on a white table edge, its cover showing a serif title and a photo of a long-haired blonde woman in a black dress with a tan crossbody bag seated on a plywood bench.
Person holding a large white Freedom Business Alliance poster reading ‘We are a global alliance working to end human trafficking by addressing its economic roots’, with an illustration of a young Black man emerging from a barcode into blue foliage and white birds.
Open Freedom Business spread headed ‘Will — you join the fight?’ in serif type, with italic body copy and a photo of a smiling young Asian man with a leather satchel strap, credited to The Loyal Workshop.
Watercolour-and-ink illustration of a woman emerging from a black-and-white barcode, her long flowing hair dissolving into soft blue foliage, leaves and white birds taking flight to the right.
Magazine page with the bold serif quote ‘My job has not only greatly improved my study & computer skills but also given me confidence. I know that my existence is important & valued.’ — Nini, Starfish Project — above a peach photo of a smiling woman holding a yellow tape measure across her eyes.
Magazine page with the bold serif quote ‘My job has not only greatly improved my study & computer skills but also given me confidence. I know that my existence is important & valued.’ — Nini, Starfish Project — above a peach photo of a smiling woman holding a yellow tape measure across her eyes.
Open ‘Investing in Survivor Intelligence’ spread — a blue, black and red glitch-style portrait illustration of a woman’s face made of code on the left with the red quote ‘I’m a creator. I’m building myself up…’, and article body text on the right.
Magazine page with a stylised blue-and-black double-profile illustration of a woman’s face overlaid with glitchy data textures, and the white serif quote ‘I am stable & I am happy.’ — AnnieCannons 2022 graduate.
Open ‘Navigating Stress, Anxiety & Trauma’ magazine spread — dense serif body text on the left and the warm-toned fight-or-flight body infographic with labelled organs and icon lists on the right.
Open Freedom Business magazine spread — ‘Egg Toast & Freedom’ by Joel Carter of The Loyal Workshop, with a black-and-white photo of a hand making a peace sign, a portrait of a smiling bearded man in a cap, body text, and large blue hand-lettered ‘Fight Slave…’ type bleeding in from the right.
Open Freedom Business magazine spread — ‘Egg Toast & Freedom’ by Joel Carter of The Loyal Workshop, with a black-and-white photo of a hand making a peace sign, a portrait of a smiling bearded man in a cap, body text, and large blue hand-lettered ‘Fight Slave…’ type bleeding in from the right.
Open Freedom Business ‘Nation in Focus: Thailand’ spread — the left page a dark photo collage with repeated ‘THAILAND’ serif type, the right page white with intro text and fact blocks (Land of Smiles, 95% Buddhist, 1,430 Islands, etc.).
Open Freedom Business magazine ‘Key Facts’ spread — a left-page grid collage of moody Thailand street and portrait photos in red, teal and yellow tints, beside right-page serif body text about exploitation across borders.
Open magazine spread with a warm-toned close-up of a tearful young woman behind glass on the right page, overlaid with the serif statistic ‘Thailand is home to about 610,000 human trafficking victims — Global Slavery Index’.
Freedom Business magazine (Issue No.3) resting on a mustard-yellow seat, its cover showing the serif ‘FREEDOM BUSINESS’ title over a peach-toned portrait of a young Asian woman looking upward, with the FBA logo.
Freedom Business magazine (Issue No.3) resting on a mustard-yellow seat, its cover showing the serif ‘FREEDOM BUSINESS’ title over a peach-toned portrait of a young Asian woman looking upward, with the FBA logo.
Fight-or-flight infographic — an illustrated human body with labelled internal organs and dotted callouts explaining the body’s threat response, with ‘What you feel’ and ‘What’s happening?’ icon lists below, on a warm gradient background.
Open Freedom Business magazine spread — a light grey contents page with the FBA logo on the left, and a deep navy page on the right with the serif statement ‘A life-giving job for every survivor of human trafficking & exploitation.’
Magazine page from ‘Not I But We’ — a photo of a young woman in jeans and a linen jacket with hands clasped, wearing a rust scrunchie, above a large rust-coloured serif survivor quote ending ‘…one of the happiest moments for me.’

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Extreme close-up of an older person’s lower face — freckled, weathered skin, nose and lips — against a black collar.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

Extreme close-up of an older person’s lower face — freckled, weathered skin, nose and lips — against a black collar.
White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.
Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.

NZCMS — New Zealand Church Missionary Society

2021 — 2026

NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.

NZCMS — New Zealand Church Missionary Society

2021

White NZCMS logotype — the bold geometric ‘NZCMS’ wordmark with a small accent — centred on a red-orange background.

NZCMS — New Zealand Church Missionary Society

2021 — 2026

White NZCMS logotype — the bold geometric ‘NZCMS’ wordmark with a small accent — centred on a red-orange background.
Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.

NZCMS — New Zealand Church Missionary Society

2021 — 2026

Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.

NZCMS — New Zealand Church Missionary Society

2021 — 2026

Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.

Previous

Next

Extreme close-up of an older person’s lower face — freckled, weathered skin, nose and lips — against a black collar.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.
Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.
White NZCMS logotype — the bold geometric ‘NZCMS’ wordmark with a small accent — centred on a red-orange background.
Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.
Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.