Arotahi
New Zealand Baptist Mission Society
Hand–carved mission
“As our organisation stepped into a new chapter, it was crucial that our re-brand could carry generations of faithful supporters as well as engaging a younger audience. The strapline was Spirit-inspired and has straddled the age boundary in order to resonate with a diverse audience. The website is not only a beautiful piece of visual storytelling, but also a genuine resource to us as a means of communication, inspiration, and education. So, thank you Vine! We are consistently in awe of the world-class calibre of work that you produce.”
— Kelly, Engagement & Communications Manager, Arotahi
Arotahi carries the meaning of a focus in one direction, looking towards one horizon simultaneously, concentrating on one thing together. Although there are many different works and areas Arotahi are involved in, they have one common focus that unites.
With the logo we look to the materials of carving: to the intricate pattern of wood grain. A skilled carver studies closely, works with and responds to the grain of the material chosen, suggesting—by analogy—mission projects that are bespoke, crafted with respect and care for the particularities of place and people. Closer inspection reveals the symmetry of hands joined: an affirmation of Arotahi in its bicultural journey.
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