services:
Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film
about:
Holi Boli is an ethical women’s clothing manufacturer and fashion label based in rural India. They employ local women and provide training, fair wages and meaningful employment. Their collection of quality, eco-friendly women’s clothing is sold globally.
strapline:
Fearless Ethical Fashion
year:
2019 — 2026
location:
Odisha, India
thinking:
We’ve partnered with Holi Boli to shape a brand that lives confidently at the intersection of ethics and fashion, across strategy, identity, photography, and digital. Positioned as Fearless Ethical Fashion, Holi Boli has grown into a recognised label in New Zealand, rooted in purpose yet unapologetically bold in its expression. At the heart of the brand is a commitment to empowering women in rural India through training, fair wages, and meaningful employment, paired with a focus on quality, eco-friendly design. The result is a brand that stands on its own in a competitive global market, leading with style, confidence, and craft, while carrying a deeper story of dignity, opportunity, and change.








































