Holi Boli

https://www.holiboli.com/

https://www.holiboli.com/

services:

services:

Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film

Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film

about:

about:

Holi Boli is an ethical women’s clothing manufacturer and fashion label based in rural India. They employ local women and provide training, fair wages and meaningful employment. Their collection of quality, eco-friendly women’s clothing is sold globally.

Holi Boli is an ethical women’s clothing manufacturer and fashion label based in rural India. They employ local women and provide training, fair wages and meaningful employment. Their collection of quality, eco-friendly women’s clothing is sold globally.

strapline:

strapline:

Fearless Ethical Fashion

Fearless Ethical Fashion

year:

year:

2019 — 2026

2019 — 2026

location:

location:

India

India

thinking:

thinking:

We’ve partnered with Holi Boli to shape a brand that lives confidently at the intersection of ethics and fashion, across strategy, identity, photography, and digital. Positioned as Fearless Ethical Fashion, Holi Boli has grown into a recognised label in New Zealand, rooted in purpose yet unapologetically bold in its expression. At the heart of the brand is a commitment to empowering women in rural India through training, fair wages, and meaningful employment, paired with a focus on quality, eco-friendly design. The result is a brand that stands on its own in a competitive global market, leading with style, confidence, and craft, while carrying a deeper story of dignity, opportunity, and change.

We’ve partnered with Holi Boli to shape a brand that lives confidently at the intersection of ethics and fashion, across strategy, identity, photography, and digital. Positioned as Fearless Ethical Fashion, Holi Boli has grown into a recognised label in New Zealand, rooted in purpose yet unapologetically bold in its expression. At the heart of the brand is a commitment to empowering women in rural India through training, fair wages, and meaningful employment, paired with a focus on quality, eco-friendly design. The result is a brand that stands on its own in a competitive global market, leading with style, confidence, and craft, while carrying a deeper story of dignity, opportunity, and change.

Faint Holi Boli logo construction artwork — geometric grid lines mapping the wordmark and circular emblems on light grey

“

Vine has given us the visuals and the platform to be able to effectively communicate who we are, why and how we do what we do. Vine’s work means people have the opportunity to pray for us and financially support us, as we use our business profit to benefit and uplift our sisters in rural India.

Headshot of a smiling woman with a dark bob in a teal top
Ana

Founder & director, Holi Boli

“

Vine has given us the visuals and the platform to be able to effectively communicate who we are, why and how we do what we do. Vine’s work means people have the opportunity to pray for us and financially support us, as we use our business profit to benefit and uplift our sisters in rural India.

Headshot of a smiling woman with a dark bob in a teal top
Ana

Founder & director, Holi Boli

“

Vine has given us the visuals and the platform to be able to effectively communicate who we are, why and how we do what we do. Vine’s work means people have the opportunity to pray for us and financially support us, as we use our business profit to benefit and uplift our sisters in rural India.

Headshot of a smiling woman with a dark bob in a teal top
Ana

Founder & director, Holi Boli

Brand founder leaning in beside a smiling Indian seamstress in a tie-dye scarf at a sewing machine
Portrait of a smiling Indian woman with a red bindi and gold necklace, in a yellow blouse and patterned sari against white
Portrait of a smiling Indian woman with a red bindi and gold necklace, in a yellow blouse and patterned sari against white
Mockup of a Holi Boli gift card showing two smiling women at a sewing machine, with brand details on the reverse
Holi Boli ‘Stockists’ page featuring a woman in a floral dress and mustard scarf holding fabric scissors beside large display type
Blonde woman in an indigo linen jacket over a white top, standing beside a teak sideboard with a chrome lamp and a cactus
Open landscape lookbook spread with a navy floral dress on a model, detail shots and a garden photo of a woman in a purple pleated dress
Open Holi Boli lookbook spread showing a model wearing the Printed Corduroy Dress, styled both in studio and inside a campervan
Woman in a dusty-pink dress sitting barefoot on a white sofa with floral and striped cushions and grey shutters behind
Open Holi Boli gratitude journal spread with a ‘Thankful for’ page, a smiling child’s photo titled ‘Krishna’ and branded pencils
Animated Holi Boli brand graphic reveal
Smiling Indian seamstress in a coral tunic and tie-dye scarf at a sewing machine in a sunlit workshop
Model in a pink-and-rust block-print dress with red clogs standing on mossy garden steps surrounded by lush foliage
Animated Holi Boli brand graphic reveal
Decorative pattern of faint grey Holi Boli four-petal flower motifs with a circular sunburst emblem on white
Holi Boli billboard on a building reading ‘HOLIBOLI.COM’, beside a woman in a rust linen dress sitting on driftwood at a beach
Holi Boli billboard on a building reading ‘HOLIBOLI.COM’, beside a woman in a rust linen dress sitting on driftwood at a beach
Holi Boli pull-up banner of a smiling seamstress in a yellow-and-pink sari at a sewing machine, with ‘FEARLESS—ETHICAL—FASHION’
Hanging poster of a smiling seamstress at her sewing machine, with the Holi Boli logo and ‘FEARLESS—ETHICAL—FASHION’
Open landscape brochure spread with a model in a pink top on a balcony, body copy about Holi Boli, small inset photos and the logo
iPad on a wooden counter showing the Holi Boli ‘Global Sisterhood’ homepage with four women in dresses, ‘HOLIBOLI.COM’ on the plinth
iPad on a wooden counter showing the Holi Boli ‘Global Sisterhood’ homepage with four women in dresses, ‘HOLIBOLI.COM’ on the plinth
Model standing hands on hips in an indigo kimono jacket and jeans with tan heels, in a sunlit graffiti alley
Model in a navy wrap dress and pink headband leaning in the doorway of a black industrial building with red pipes and a fire-exit sign
White outlined ‘HOLI BOLI’ logo with circular emblems on a black background
Woman with dark hair in an olive linen top looking aside through a hanging beaded macramé curtain in a doorway
Woman with dark hair in an olive linen top looking aside through a hanging beaded macramé curtain in a doorway
Two women in dusty-pink dresses with flowers in their hair posing against a deep-blue panelled door
Close-up profile of a woman wearing a large gold hoop earring with a small charm and a knotted mustard polka-dot silk scarf
Woman in a white blouse and jeans with a printed headscarf leaning against a vintage white Ford in front of a tall hedge

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Close-up of a brown stitched-leather notebook cover on a dark wooden table, with a black pencil tucked into its strap reading ‘SLAVERY’ in white.

The Loyal Workshop

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Animated reveal of a tan Loyal Workshop leather pouch with a small embossed logo, centred on a pale grey background.
Animated showcase of a Loyal Workshop leather product on a plain pale grey background.
Woman in a grey sweater and light jeans sitting outside the Fix & Fogg café holding a takeaway cup, a tan Loyal Workshop leather crossbody bag across her body, with chalkboard menus behind her.
The handwritten script phrase ‘hand—carved mission’ in black over a white background of faint grey topographic contour lines.
Extreme close-up of an older person’s lower face — freckled, weathered skin, nose and lips — against a black collar.
Three stacked Arotahi ‘Branding Guidelines’ landscape booklets on a grey surface, their covers showing close-up green leaf-vein photography with the script ‘Branding Guidelines’ title and the Vine logo.
Open Arotahi brand booklet on a white surface — the left page a dark ‘Arotahi Photography’ title, the right page a ‘Textured imagery’ spread with a grid of small fabric, paint and material photos.
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