services:
services:
Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film
Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film
about:
about:
The Loyal Workshop creates fairtrade, hand-stitched, eco-tanned leather goods. Offering alternative employment to women trapped in the sex trade in Kolkata, India.
The Loyal Workshop creates fairtrade, hand-stitched, eco-tanned leather goods. Offering alternative employment to women trapped in the sex trade in Kolkata, India.
strapline:
strapline:
By loyal—fight slavery
By loyal—fight slavery
year:
year:
2016 — 2026
2016 — 2026
location:
location:
Calcutta, India
Calcutta, India
thinking:
thinking:
Over the past decade, we’ve had the privilege of shaping The Loyal Workshop across every touchpoint, from brand strategy and positioning through to film, photography, print, and digital. What began as a meaningful story has grown into a globally relevant brand with depth, integrity, and presence, built to stand confidently in a premium market, anchored by the simple but powerful idea: Buy Loyal. Fight Slavery. At the heart of it has been a careful tension, holding together a mission, creating alternative employment for women escaping the sex trade in Kolkata, with a commitment to quality, detail, and design excellence. The result is a brand that leads with craftsmanship, not sympathy, refined, intentional, and globally competitive, while grounded in dignity, restoration, and hope.
Over the past decade, we’ve had the privilege of shaping The Loyal Workshop across every touchpoint, from brand strategy and positioning through to film, photography, print, and digital. What began as a meaningful story has grown into a globally relevant brand with depth, integrity, and presence, built to stand confidently in a premium market, anchored by the simple but powerful idea: Buy Loyal. Fight Slavery. At the heart of it has been a careful tension, holding together a mission, creating alternative employment for women escaping the sex trade in Kolkata, with a commitment to quality, detail, and design excellence. The result is a brand that leads with craftsmanship, not sympathy, refined, intentional, and globally competitive, while grounded in dignity, restoration, and hope.
“
The people at Vine are design freaks! They have helped to raise the professional standard of The Loyal Workshop to become a credible international brand.
Paul
Co-Founder & Director, The Loyal Workshop
“
The people at Vine are design freaks! They have helped to raise the professional standard of The Loyal Workshop to become a credible international brand.
Paul
Co-Founder & Director, The Loyal Workshop
“
The people at Vine are design freaks! They have helped to raise the professional standard of The Loyal Workshop to become a credible international brand.
Paul
Co-Founder & Director, The Loyal Workshop
