Musalaha Academy

services:

Brand Strategy, Brand Positioning, Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration

strapline:

PRINCIPLES FOR RECONCILIATION

year:

2024 — 26

location:

Israel, Palestine

Musalaha Academy logo construction sketch with grid lines beside the wordmark on light grey

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Smartphone mockup of the Rachel's Vineyard Retreats site with yellow billy-button flowers and an upcoming retreats card

Rachel's Vineyard Retreats

2025

Smartphone mockup of the Rachel's Vineyard Retreats site with yellow billy-button flowers and an upcoming retreats card
Smartphone mockup of the Rachel's Vineyard Retreats site with yellow billy-button flowers and an upcoming retreats card

Production Fun Fact

2024

Delicate pencil-scribble drawing of a standing figure on a white wall

Rachel's Vineyard Retreats

2025

Delicate pencil-scribble drawing of a standing figure on a white wall
Delicate pencil-scribble drawing of a standing figure on a white wall

Production Fun Fact

2024

Hand cradling a single white peony blossom floating in milky water
Close-up of a black T-shirt with the cream ‘Pillars Cafe’ logo.

Pillars cafe

2026

Close-up of a black T-shirt with the cream ‘Pillars Cafe’ logo.
Close-up of a black T-shirt with the cream ‘Pillars Cafe’ logo.

Pillars cafe

2024

Pillars Cafe custom alphabet in burgundy, cream and pale blue lettering.

Pillars cafe

2026

Pillars Cafe custom alphabet in burgundy, cream and pale blue lettering.
Overhead cafe-table scene with hands, a croissant and a latte, overlaid with ‘Pillars Cafe’ lettering.

Pillars cafe

2026

Overhead cafe-table scene with hands, a croissant and a latte, overlaid with ‘Pillars Cafe’ lettering.
Hand-drawn burgundy coffee cup logo with the words ‘Pillars Cafe’ on a white background.
Hand-drawn burgundy coffee cup logo with the words ‘Pillars Cafe’ on a white background.

Pillars cafe

2026

Healing the pain of abortion set in vertical black type on a white background

Rachel's Vineyard Retreats

2025

Healing the pain of abortion set in vertical black type on a white background
Healing the pain of abortion set in vertical black type on a white background

Production Fun Fact

2024

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Smartphone mockup of the Rachel's Vineyard Retreats site with yellow billy-button flowers and an upcoming retreats card
Delicate pencil-scribble drawing of a standing figure on a white wall
Hand cradling a single white peony blossom floating in milky water
Close-up of a black T-shirt with the cream ‘Pillars Cafe’ logo.
Pillars Cafe custom alphabet in burgundy, cream and pale blue lettering.
Overhead cafe-table scene with hands, a croissant and a latte, overlaid with ‘Pillars Cafe’ lettering.
Hand-drawn burgundy coffee cup logo with the words ‘Pillars Cafe’ on a white background.
Healing the pain of abortion set in vertical black type on a white background