services:
services:
Brand Strategy, Brand Positioning, Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration
Brand Strategy, Brand Positioning, Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration
about:
about:
Salt & Light Collective exists to awaken ordinary people to carry the light of Christ into everyday life. Inspired by Jesus’ words, “You are the salt of the earth… you are the light of the world”, they believe faith was never meant to stay hidden. They are a movement of people who want to bring goodness, truth, hope and the presence of Jesus into the places people live, work and serve. For Salt & Light Collective, evangelism is not only for specialists. It is the natural overflow of ordinary people living visibly and faithfully in the world around them. As a collective, they bring people together across the Church with a shared purpose: to equip, encourage and release people to make Jesus known. The gospel is in your hands.
Salt & Light Collective exists to awaken ordinary people to carry the light of Christ into everyday life. Inspired by Jesus’ words, “You are the salt of the earth… you are the light of the world”, they believe faith was never meant to stay hidden. They are a movement of people who want to bring goodness, truth, hope and the presence of Jesus into the places people live, work and serve. For Salt & Light Collective, evangelism is not only for specialists. It is the natural overflow of ordinary people living visibly and faithfully in the world around them. As a collective, they bring people together across the Church with a shared purpose: to equip, encourage and release people to make Jesus known. The gospel is in your hands.
strapline:
strapline:
The gospel is in your hands
The gospel is in your hands
year:
year:
2026
2026
location:
location:
New Zealand
New Zealand
thinking:
thinking:
The identity brings the biblical images of salt and light together in one distinctive mark. At first glance, the icon reads as a sharp beam of light cutting through darkness, while its form is built around the structure of a single salt crystal. It speaks of both illumination and preservation, carried into the world through ordinary lives. Rather than relying on obvious religious imagery, the mark is restrained, contemporary and full of meaning. Its small, signal-like form reflects the truth that even a little salt can influence what it touches, and even a small light can push back darkness. The supporting light-particle and salt-crystal textures extend this idea of quiet spiritual influence shaping culture and community. The strapline, “The gospel is in your hands”, gives the identity urgency, ownership and action. It reminds us that the good news of Jesus is entrusted not just to experts or leaders, but to everyday people, equipped to live visibly and share hope wherever it is needed.
The identity brings the biblical images of salt and light together in one distinctive mark. At first glance, the icon reads as a sharp beam of light cutting through darkness, while its form is built around the structure of a single salt crystal. It speaks of both illumination and preservation, carried into the world through ordinary lives. Rather than relying on obvious religious imagery, the mark is restrained, contemporary and full of meaning. Its small, signal-like form reflects the truth that even a little salt can influence what it touches, and even a small light can push back darkness. The supporting light-particle and salt-crystal textures extend this idea of quiet spiritual influence shaping culture and community. The strapline, “The gospel is in your hands”, gives the identity urgency, ownership and action. It reminds us that the good news of Jesus is entrusted not just to experts or leaders, but to everyday people, equipped to live visibly and share hope wherever it is needed.
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Matt and the Vine Design team understood what was needed for us to communicate what Jesus is doing in and through our organisation. They helped identify our key audiences and get the message to them in an authentic way. All this was done in true partnership, and a prayerful and discerning way. Just a joy to work with!
Jethro
Day
“
Matt and the Vine Design team understood what was needed for us to communicate what Jesus is doing in and through our organisation. They helped identify our key audiences and get the message to them in an authentic way. All this was done in true partnership, and a prayerful and discerning way. Just a joy to work with!
Jethro
Day
“
Matt and the Vine Design team understood what was needed for us to communicate what Jesus is doing in and through our organisation. They helped identify our key audiences and get the message to them in an authentic way. All this was done in true partnership, and a prayerful and discerning way. Just a joy to work with!
Jethro
Day
