services:
services:
Brand Strategy, Brand Positioning, Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration
Brand Strategy, Brand Positioning, Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration
about:
about:
Musalaha is a reconciliation ministry founded during the First Intifada, bringing Palestinians and Israelis together through honest dialogue, shared humanity, and peacemaking. The refreshed brand identity was built around the idea that reconciliation is not simply a concept, but a shared journey towards healing, equality, and redemption. The visual direction needed to carry both weight and hope, creating a brand that felt grounded, human, and deeply intentional. Every part of the identity was designed to support Musalaha’s mission of helping people step into difficult conversations with courage, compassion, and faith.
Musalaha is a reconciliation ministry founded during the First Intifada, bringing Palestinians and Israelis together through honest dialogue, shared humanity, and peacemaking. The refreshed brand identity was built around the idea that reconciliation is not simply a concept, but a shared journey towards healing, equality, and redemption. The visual direction needed to carry both weight and hope, creating a brand that felt grounded, human, and deeply intentional. Every part of the identity was designed to support Musalaha’s mission of helping people step into difficult conversations with courage, compassion, and faith.
strapline:
strapline:
PRINCIPLES FOR RECONCILIATION
PRINCIPLES FOR RECONCILIATION
year:
year:
2024 — 26
2024 — 26
location:
location:
Israel, Palestine
Israel, Palestine
thinking:
thinking:
Over the past two years, we partnered with Musalaha to design and build the Musalaha Academy, a fully integrated online learning platform focused on reconciliation, discipleship, and transformational learning. More than a standard website build, the Academy was developed as a rich digital learning environment that combines structured courses, video teaching, written resources, guided reflection, interactive modules, and personalised learning journeys into one seamless experience. The platform included secure authentication systems, user dashboards, progress tracking, note taking functionality, personality based learning pathways, integrated communication tools, and custom course architecture designed to support deep engagement over time. Every part of the experience was carefully considered, from UX and visual storytelling through to backend structure and scalability, creating a platform capable of serving a global audience while remaining deeply human and relational in its feel.
Over the past two years, we partnered with Musalaha to design and build the Musalaha Academy, a fully integrated online learning platform focused on reconciliation, discipleship, and transformational learning. More than a standard website build, the Academy was developed as a rich digital learning environment that combines structured courses, video teaching, written resources, guided reflection, interactive modules, and personalised learning journeys into one seamless experience. The platform included secure authentication systems, user dashboards, progress tracking, note taking functionality, personality based learning pathways, integrated communication tools, and custom course architecture designed to support deep engagement over time. Every part of the experience was carefully considered, from UX and visual storytelling through to backend structure and scalability, creating a platform capable of serving a global audience while remaining deeply human and relational in its feel.
“
Without Matt from Vine, the Musalaha Academy would simply not exist in the way it does today. He elevated what we envisioned and helped bring it to life in a way beyond our expectations. Our mission of reconciliation is not only safe in Vine Design’s hands, but amplified and deepened as our missions align in faith and Christ.
Maaike
Organizational Development Manager, Musalaha Academy
“
Without Matt from Vine, the Musalaha Academy would simply not exist in the way it does today. He elevated what we envisioned and helped bring it to life in a way beyond our expectations. Our mission of reconciliation is not only safe in Vine Design’s hands, but amplified and deepened as our missions align in faith and Christ.
Maaike
Organizational Development Manager, Musalaha Academy
“
Without Matt from Vine, the Musalaha Academy would simply not exist in the way it does today. He elevated what we envisioned and helped bring it to life in a way beyond our expectations. Our mission of reconciliation is not only safe in Vine Design’s hands, but amplified and deepened as our missions align in faith and Christ.
Maaike
Organizational Development Manager, Musalaha Academy
