services:
services:
Identity Design, Brand Messaging & Tone of Voice, Website Design, UX & UI Design, Website Development, Illustration
Identity Design, Brand Messaging & Tone of Voice, Website Design, UX & UI Design, Website Development, Illustration
about:
about:
Rachel’s Vineyard Retreat offers a safe, compassionate space for people processing the pain of abortion and moving towards healing. It’s a place of honesty, grace, and restoration, where individuals can journey through grief and begin to rediscover hope in a deeply supportive, faith-centred environment.
Rachel’s Vineyard Retreat offers a safe, compassionate space for people processing the pain of abortion and moving towards healing. It’s a place of honesty, grace, and restoration, where individuals can journey through grief and begin to rediscover hope in a deeply supportive, faith-centred environment.
strapline:
strapline:
Healing the pain of abortion
Healing the pain of abortion
year:
year:
2025
2025
location:
location:
New Zealand
New Zealand
thinking:
thinking:
The brand refresh builds on existing equity while bringing clarity and depth to the identity. The dove icon was simplified into a more timeless, versatile mark, symbolising peace, the Holy Spirit, and hope emerging through grief. Paired with the clear, pastoral strapline, “healing the pain of abortion”, the brand communicates with honesty and intention, supported by a visual language that moves from darkness to light, reflecting the journey from pain to healing.
The brand refresh builds on existing equity while bringing clarity and depth to the identity. The dove icon was simplified into a more timeless, versatile mark, symbolising peace, the Holy Spirit, and hope emerging through grief. Paired with the clear, pastoral strapline, “healing the pain of abortion”, the brand communicates with honesty and intention, supported by a visual language that moves from darkness to light, reflecting the journey from pain to healing.
“
We felt from the first moment that Matt and the Vine team talked with us that we were in safe hands. We love the look, the tone, the key design themes and the practicality of our new website. Our work is sensitive and Vine have presented it well. Most importantly the website works for those who visit it. Thank you.
Suzanne O'Rourke
Leader, Rachel’s Vineyard Retreat
“
We felt from the first moment that Matt and the Vine team talked with us that we were in safe hands. We love the look, the tone, the key design themes and the practicality of our new website. Our work is sensitive and Vine have presented it well. Most importantly the website works for those who visit it. Thank you.
Suzanne O'Rourke
Leader, Rachel’s Vineyard Retreat
“
We felt from the first moment that Matt and the Vine team talked with us that we were in safe hands. We love the look, the tone, the key design themes and the practicality of our new website. Our work is sensitive and Vine have presented it well. Most importantly the website works for those who visit it. Thank you.
Suzanne O'Rourke
Leader, Rachel’s Vineyard Retreat
