Holi Boli

services:

Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film

strapline:

Fearless Ethical Fashion

year:

2019 — 2026

location:

India

Faint Holi Boli logo construction artwork — geometric grid lines mapping the wordmark and circular emblems on light grey
Animated reveal of a tan Loyal Workshop leather pouch with a small embossed logo, centred on a pale grey background.
Animated showcase of a Loyal Workshop leather product on a plain pale grey background.
Woman in a grey sweater and light jeans sitting outside the Fix & Fogg café holding a takeaway cup, a tan Loyal Workshop leather crossbody bag across her body, with chalkboard menus behind her.
The handwritten script phrase ‘hand—carved mission’ in black over a white background of faint grey topographic contour lines.
White Arotahi poster hanging from clips on a wall, featuring a striking portrait of a bald bearded Black man looking at the camera, with the wood-grain logomark, the ‘AROTAHI’ wordmark and the script ‘hand—carved mission’ caption.
Three stacked Arotahi ‘Branding Guidelines’ landscape booklets on a grey surface, their covers showing close-up green leaf-vein photography with the script ‘Branding Guidelines’ title and the Vine logo.
Open Arotahi brand booklet on a white surface — the left page a dark ‘Arotahi Photography’ title, the right page a ‘Textured imagery’ spread with a grid of small fabric, paint and material photos.
Close-up of a weathered green-painted wall plastered with torn, peeling Bengali-script posters, split by a thin dark vertical seam.