Freedom Business Alliance

services:

Magazine design, Creative Direction, Art Direction & Illustration, Photography & Film

year:

2021

location:

Thailand, Indonesia, Nepal, India

Pale grey continuous-line illustration of overlapping abstract faces — eyes, noses and lips drawn in a single flowing line — used as a faint Freedom Business Alliance background pattern.

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White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.
White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.

Production Fun Fact

2024

Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.
Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.

Production Fun Fact

2024

Four-photo Arotahi mood grid — an aerial river city, a close-up of a moustached elderly man in white, peeling orange Bengali-script paint on a wall, and a man in a lungi standing on the deck of a wooden river boat.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.

NZCMS — New Zealand Church Missionary Society

2021

NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.

NZCMS — New Zealand Church Missionary Society

2024

Close-up of an NZCMS linocut artwork showing several intertwined songbirds with open beaks and outstretched wings against a pale grey background.

NZCMS — New Zealand Church Missionary Society

2021

Close-up of an NZCMS linocut artwork showing several intertwined songbirds with open beaks and outstretched wings against a pale grey background.
Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.

NZCMS — New Zealand Church Missionary Society

2021

Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.

NZCMS — New Zealand Church Missionary Society

2021

Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.

Arotahi — New Zealand Baptist Mission Society

2021 — 2026

Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.
Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.

Production Fun Fact

2024

Previous

Next

White ‘AROTAHI’ wordmark, the ‘O’ replaced by the circular wood-grain logomark, centred on a black background.
Intricate black-and-white line-art illustration of tree growth rings and branching grain filling a perfect circle on a white background — the Arotahi whakapapa motif.
Four-photo Arotahi mood grid — an aerial river city, a close-up of a moustached elderly man in white, peeling orange Bengali-script paint on a wall, and a man in a lungi standing on the deck of a wooden river boat.
NZCMS circular logomark — a white lightning-bolt-like ‘i’ symbol inside a black filled circle on a light grey background.
Close-up of an NZCMS linocut artwork showing several intertwined songbirds with open beaks and outstretched wings against a pale grey background.
Overhead view of the full NZCMS brand identity document — a grid of pages covering ‘newbrand’, brand thinking, the geometric NZCMS logo, colour palette, scripture lockups, te reo translations, posters, apparel and a dark ‘Thank you’ page with the Vine logo.
White NZCMS poster hung from clips on a wall, printed with a scatter of black linocut birds in flight, the gold URL www.nzcms.org.nz, the NZCMS monogram and the red ‘everyone — sent’ tagline.
Rolled and open Arotahi brand booklet on a grey surface — the open page shows ‘Logo clear space’ guidance with the ‘AROTAHI / HAND—CARVED MISSION’ full logo and logomark over alignment grids, the rolled page revealing the circular logomark and a green leaf interior.