Arotahi — New Zealand Baptist Mission Society

services:

Brand Strategy, Brand Positioning, Brand Identity Design, Brand Messaging & Tone of Voice, Website Strategy, UX & UI Design, Website Development, Creative Direction, Art Direction & Illustration, Photography & Film

strapline:

Hand–carved mission

year:

2021 — 2026

location:

New Zealand, India, Bangladesh, Thailand

Arotahi logo construction sheet — six white circular logomark explorations (fingerprint, wood grain, concentric rings, radiating lines and the final mark) over a faint grey alignment grid on a light background.

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Mockup of a Holi Boli gift card showing two smiling women at a sewing machine, with brand details on the reverse

Holi Boli

2019 — 2026

Mockup of a Holi Boli gift card showing two smiling women at a sewing machine, with brand details on the reverse
Mockup of a Holi Boli gift card showing two smiling women at a sewing machine, with brand details on the reverse

Production Fun Fact

2024

Holi Boli ‘Stockists’ page featuring a woman in a floral dress and mustard scarf holding fabric scissors beside large display type

Holi Boli

2019 — 2026

Holi Boli ‘Stockists’ page featuring a woman in a floral dress and mustard scarf holding fabric scissors beside large display type
Holi Boli ‘Stockists’ page featuring a woman in a floral dress and mustard scarf holding fabric scissors beside large display type

Production Fun Fact

2024

Blonde woman in an indigo linen jacket over a white top, standing beside a teak sideboard with a chrome lamp and a cactus
Open FBA impact report spread headed ‘looking — back at a glance’ in serif type, with a photo of a woman in a beanie adjusting a round mirror, a NightLight artisan quote, and small line-art and globe collage elements.

Freedom Business Alliance

2021

Open FBA impact report spread headed ‘looking — back at a glance’ in serif type, with a photo of a woman in a beanie adjusting a round mirror, a NightLight artisan quote, and small line-art and globe collage elements.
Open FBA impact report spread headed ‘looking — back at a glance’ in serif type, with a photo of a woman in a beanie adjusting a round mirror, a NightLight artisan quote, and small line-art and globe collage elements.

Freedom Business Alliance

2024

Long-haired blonde woman in a long black shirtdress and studded boots sitting on a plywood window bench against a white wall, a tan leather crossbody bag on her lap, beside a café table with a potted plant.

Freedom Business Alliance

2021

Long-haired blonde woman in a long black shirtdress and studded boots sitting on a plywood window bench against a white wall, a tan leather crossbody bag on her lap, beside a café table with a potted plant.
Illustration of four small figures pulling a rope to peel open a giant black-and-white barcode, releasing soft blue foliage and white birds taking flight on the right.

Freedom Business Alliance

2021

Illustration of four small figures pulling a rope to peel open a giant black-and-white barcode, releasing soft blue foliage and white birds taking flight on the right.
Freedom Business Alliance ‘Code of Excellence’ (Version 2.0) booklet cover — an extreme close-up of two women’s faces side by side, one with a blue eye and one with a brown eye, with the serif ‘Freedom — Business’ title and FBA logo.
Freedom Business Alliance ‘Code of Excellence’ (Version 2.0) booklet cover — an extreme close-up of two women’s faces side by side, one with a blue eye and one with a brown eye, with the serif ‘Freedom — Business’ title and FBA logo.

Freedom Business Alliance

2021

Animated Holi Boli brand graphic reveal

Holi Boli

2019 — 2026

Animated Holi Boli brand graphic reveal
Animated Holi Boli brand graphic reveal

Production Fun Fact

2024

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Next

Mockup of a Holi Boli gift card showing two smiling women at a sewing machine, with brand details on the reverse
Holi Boli ‘Stockists’ page featuring a woman in a floral dress and mustard scarf holding fabric scissors beside large display type
Blonde woman in an indigo linen jacket over a white top, standing beside a teak sideboard with a chrome lamp and a cactus
Open FBA impact report spread headed ‘looking — back at a glance’ in serif type, with a photo of a woman in a beanie adjusting a round mirror, a NightLight artisan quote, and small line-art and globe collage elements.
Long-haired blonde woman in a long black shirtdress and studded boots sitting on a plywood window bench against a white wall, a tan leather crossbody bag on her lap, beside a café table with a potted plant.
Illustration of four small figures pulling a rope to peel open a giant black-and-white barcode, releasing soft blue foliage and white birds taking flight on the right.
Freedom Business Alliance ‘Code of Excellence’ (Version 2.0) booklet cover — an extreme close-up of two women’s faces side by side, one with a blue eye and one with a brown eye, with the serif ‘Freedom — Business’ title and FBA logo.
Animated Holi Boli brand graphic reveal