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Joel Carter

Photographer, Vine Design Trust

Egg Toast & Freedom

May 21st, 2024

We’ve been working alongside The Loyal Workshop for over a decade now, and it’s a partnership that has become woven into our hearts and into Vine. I first met Paul and Sarah, the founders of Loyal, on one of my trips to Calcutta, and I remember being completely struck by the courage, creativity, and conviction behind what they had built.

What started as a first impression has grown into a long-standing friendship and shared journey. Joel, who many of you will recognise, is now part of our team at Vine while continuing his work with Loyal, a beautiful overlap that reflects just how closely connected our missions are. This is not just meaningful work, it is life-changing. We’d genuinely encourage you to support them by purchasing their products, each piece carries a story of dignity, restoration, and hope.

THELOYALWORKSHOP.COM

You can read more in the Freedom Business Alliance magazine, available to download here, or read the article below.

Originally published in the 2024 Freedom Business Alliance magazine, this article by Joel Carter offers a first-hand glimpse into the work of The Loyal Workshop and the lives being transformed. You can explore more by downloading the full magazine below.

Joel Carter

Photographer, Vine Design Trust

Egg Toast & Freedom

May 21st, 2024

We’ve been working alongside The Loyal Workshop for over a decade now, and it’s a partnership that has become woven into our hearts and into Vine. I first met Paul and Sarah, the founders of Loyal, on one of my trips to Calcutta, and I remember being completely struck by the courage, creativity, and conviction behind what they had built.

What started as a first impression has grown into a long-standing friendship and shared journey. Joel, who many of you will recognise, is now part of our team at Vine while continuing his work with Loyal, a beautiful overlap that reflects just how closely connected our missions are. This is not just meaningful work, it is life-changing. We’d genuinely encourage you to support them by purchasing their products, each piece carries a story of dignity, restoration, and hope.

THELOYALWORKSHOP.COM

You can read more in the Freedom Business Alliance magazine, available to download here, or read the article below.

Originally published in the 2024 Freedom Business Alliance magazine, this article by Joel Carter offers a first-hand glimpse into the work of The Loyal Workshop and the lives being transformed. You can explore more by downloading the full magazine below.

I (Joel) arrived at the workshop a little early this morning and thought I would treat myself to a second breakfast. I put my bag down in the office and began the short walk to get my egg-toast. The thing about The Loyal Workshop is that we are situated right in the heart of the red light area. So, stepping out the front door, I walked past a large brothel just a few metres from our doorstep. On any given day, at any given time, five to twelve women can be found sitting outside this brothel on plastic stools waiting for customers.

As I walked past, I overheard two women talking. One was visibly upset, saying to the other, “Amader jiboner d aam nei.”

Translated, this essentially means, “Our lives have no value.”

I kept walking, but her words were stuck running round my head over and over again. I really wanted to offer some kind of reassurance to her, but in that moment what could be said that wouldn’t first sound like a platitude or a token band-aid to a weeping wound? I didn’t agree, yet I could understand her. She, and those working alongside her, are exploited for a few rupees every single day and are then tossed aside. I regularly walk past at various times throughout the day and see customers approaching them. Sometimes I overhear these men whittling down the price of the service they are purchasing as if they are buying vegetables from the market. Explicit and incessant exposure to this communicates a very particular message about a human being’s perceived value.

In the Loyal office, there is a green folder which is stuffed full of papers. Each piece of paper represents a woman working in the red light area who has come into The Loyal Workshop seeking a job. These women often break down and cry as they share a small piece of their story and plead for help. They are desperate for an alternative way to provide for their families. The names of the individuals in this folder represent women who have a desire to leave the exploitation that they experience in the sex trade. They come to our door because they have seen the gradual transformation that has occurred in the lives of the Loyal artisans who also once sat on plastic stools outside of brothels, waiting for customers to purchase their services.

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Over my seven years here at Loyal, I have come to understand that many of the artisans whom I call sisters and aunties would have also previously said similar things about their own lives feeling void of value. When I feel hopeless about the situations outside our doorstep, I think about what has happened in the lives of these courageous and resilient women inside the workshop. Here, we are intent on communicating that their lives have real value. They once felt trapped and unseen, but since coming to work here, they have discovered their lives do have value. In fact, it is something we physically turn in our seats and repeat to one another frequently as part of our office mantras. “My life has a lot of value. Your life h as a lot of value. We love you.” They can work safely and creatively and with respect. There is a future for them and their children beyond exploitation.

The stinging reality of forging an alternative way in the red light area is that we can only offer employment to women choosing to leave the sex trade when our business is making a healthy profit. The profit we do make is not divided among shareholders, nor is it put back in the pockets of the founders. Rather, The Loyal Workshop’s profit is reinvested into the business in order to create jobs for the women whose names fill our green folder. That is what we mean when we say, “Buy Loyal. Fight Slavery.” It’s not just a catchy phrase. It is a genuine invitation into transforming the neighbourhood.

One day, I hope to see those two women no longer sitting outside on plastic stools waiting for customers to come and abuse them. Instead, I hope for the day that I get to see them working alongside me making beautiful products. I long for the day they repeat and believe the mantra, “My life has a lot of value. Your life h as a lot of value. We love you.”

BUY LOYAL. FIGHT SLAVERY.

By:

Joel Carter

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May 21st, 2024

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VineDesignTrust

© 2020-2026

Creative power at the margins

I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit, apart from me you can do nothing. John 15:5

© 20

26

Vine Design Trust. All rights reserved.

Charities commission:
CC50060527

VineDesignTrust

© 2020-2026

Creative power at the margins

I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit, apart from me you can do nothing. John 15:5

© 20

26

Vine Design Trust. All rights reserved.

Charities commission: CC50060527

VineDesignTrust

© 2020-2026

Creative power at the margins

I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit, apart from me you can do nothing. John 15:5

© 20

26

Vine Design Trust. All rights reserved.

Charities commission: CC50060527