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Matt Watson

Founder & Creative Director, Vine Design Trust

One Remarkable Story, Two Creative Teams and a Shared Hope for Women to Flourish

July 20th, 2026

Over the past year, we’ve teamed up with CUP OF COLOR to help more people discover and support Love Calcutta Arts. Vine shaped the brand, messaging, website, illustrations and photography, while CUP OF COLOR captured the story on film. Together, we’re shining a light on Priya and the women of Love Calcutta Arts as they build lives of dignity, freedom and hope in Kolkata.
Matt Watson

Founder & Creative Director, Vine Design Trust

One Remarkable Story, Two Creative Teams and a Shared Hope for Women to Flourish

July 20th, 2026

Over the past year, we’ve teamed up with CUP OF COLOR to help more people discover and support Love Calcutta Arts. Vine shaped the brand, messaging, website, illustrations and photography, while CUP OF COLOR captured the story on film. Together, we’re shining a light on Priya and the women of Love Calcutta Arts as they build lives of dignity, freedom and hope in Kolkata.
CUP OF COLOR

CUP OF COLOR is a Swiss-based non-profit that uses community art to bring hope, dignity and connection to people facing difficult circumstances. Its belief that creativity can help people rediscover their voice closely reflects our own approach at Vine.

The film was created by Tobias Weinhold, an immensely talented filmmaker and designer. Tobias was wonderful to work with, bringing warmth, sensitivity and genuine care to the story. He captured the women, their work and their community beautifully.

We’re also grateful to Rahel and Daniel from CUP OF COLOR, along with the wider team who helped make this partnership possible. We loved working together and look forward to future opportunities to collaborate.

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Freed by Design

Vines identity for Love Calcutta Arts was built around the idea Freed by Design. It reflects both the beautiful products the women create and the intentional design of a programme that restores dignity, builds independence and helps break cycles of exploitation.

As part of the project, Vine also designed and built the new Love Calcutta Arts website, bringing their story, products and ways to support the women together in one vibrant and welcoming place.

If you’re interested in becoming a Love Calcutta Arts stockist in New Zealand, please get in touch with Priya through the Love Calcutta Arts website.

You can also explore the full Love Calcutta Arts project on the Vine website.

By:

Matt Watson

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VineDesignTrust

© 2020-2026

Creative power at the margins
“I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit, apart from me you can do nothing.” —— John 15:5

© 20

26

Vine Design Trust. All rights reserved.

Charities commission:
CC50060527

VineDesignTrust

© 2020-2026

Creative power at the margins
“I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit, apart from me you can do nothing.” —— John 15:5

© 20

26

Vine Design Trust. All rights reserved.

Charities commission: CC50060527

VineDesignTrust

© 2020-2026

Creative power at the margins
“I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit, apart from me you can do nothing.”
—— John 15:5

© 20

26

Vine Design Trust. All rights reserved.

Charities commission: CC50060527