At first, it just sounded clever. But the more I sat with it, the more it rang true.

Tim wasn’t just talking about billboards or branding. He believed that the God who created galaxies deserved creativity at its finest. That if we were going to communicate something about God, or about the organisations doing His work, it should be done with the utmost care, craft and beauty. That comment has shaped how I’ve approached design, and how I communicate about God, ever since.

Tragically, Tim died in a motorbike accident in Nepal around eight years later. But his words never left me. In many ways, Vine was born out of his dream. His influence laid the groundwork for what we do today, using thoughtful, strategic design to serve those working for God’s justice, mercy and transformation.

And it’s not a new idea either. Way back in the Old Testament, we meet Bezalel, the artisan chosen by God to design the Tabernacle, the sacred space where His presence would dwell. What’s remarkable is that Bezalel is the first person in the Bible described as being filled with the Spirit of God, not a prophet, not a king, not a priest, but a craftsman (a designer).